CHARLOTTESVILLE, Va. (WVIR) - Median income and home values in Charlottesville are going up according to a recent report from the U.S. Census Bureau. But it all comes as poverty levels are also on the rise, now surpassing the national average.

According to a new report from the U.S. Census Bureau, in 2018 nearly 14% of the city's population was reported to be living below the poverty line. United Way-Thomas Jefferson Area’s chapter cites high rent, transportation, and childcare costs as driving factors.

"If you're looking at a family whose average income is about $25,000 for a family of four - which is right around the poverty line - that's almost inaccessible in terms of being able just to meet your basic needs here in the community,” said Ravi Respeto, United Way president.

The Thomas Jefferson Area United Way has shifted its entire strategic plan to combat poverty and promote financial stability. The organization created a task force with representatives from other area organizations, including Habitat for Humanity, Piedmont Housing, and the Chamber of Commerce.

Respeto says despite the complexity of the issue, she's hopeful the new approach will make the difference in the fight against poverty.