ALBEMARLE COUNTY, Va. (WVIR) - More people are coming to visit central Virginia, according to data from the U.S. Travel Association.

Tourism in the commonwealth generated roughly $26 billion in travel spending in 2018. Data shows that both Albemarle County and Charlottesville had increases in revenue from tourism.

Revenue from tourism rose 3.5% in the county, while the city saw an increase of 4.5%.

Courtney Cacatian, the executive director of the Charlottesville Albemarle Convention & Visitors Bureau (CACVB), says the events of August 2017 have not had a negative effect on tourism.

According to Cacatian, these increases in revenue can help both the city and the county with other projects.

“It helps us fuel everything else that we want to accomplish as a city and a county, including affordable housing and programs for both the city and the county,” she said.

CACVB has also started to invite bloggers who are people of color to the area to experience the area. The hope is those bloggers can help with the “misconceptions” of the events of August 2017.


CHARLOTTESVILLE, Va. (September 10, 2019) - Tourism expenditures in Albemarle County and the City of Charlottesville accounted for $21,071,789 in local tax collection to the region in 2018, according to data released by the United States Travel Association (USTA).

According to the USTA, tourism in Virginia generated $26 billion in travel spending. The increase is largely attributed to Virginia’s tourism promotion and development efforts around the state, including: new hotels, restaurants, agritourism, craft breweries, wineries, distilleries, cideries, sports, outdoor recreation, festivals and events, music venues, wedding venues, meeting and convention venues, attractions and so much more. Virginia’s changing tourism industry makes the commonwealth a destination for authentic travel experiences and vibrant communities.

Tourism was a critical contributor to the local economy in 2018. Tourism revenue for Albemarle County reached $390,767,361, a 3.5 percent increase over 2017. Tourism-supported jobs in Albemarle County totaled 3,391, while local tourism-related taxes were $13,265,382. Tourism revenue for the City of Charlottesville reached $263,226,268, a 4.5 percent increase over 2017. Tourism-supported jobs in Charlottesville totaled 2,597, while local tourism-related taxes were $8,706,407. All data was received by the Virginia Tourism Corporation (VTC) from USTA and is based on domestic visitor spending (travelers from within the United States) from trips taken 50 miles or more away from home.

“Virginia’s tourism industry had a banner year in 2018, hitting new records and making important impacts on our communities across the commonwealth,” said Rita McClenny, president and CEO of Virginia Tourism Corporation. “As we celebrate the 50th anniversary of Virginia is for Lovers and the tourism industry’s continued growth this year, we also celebrate the people who impact and influence our communities with their vision, passion, and love for the tourism industry. Our industry is made up of creative, hard-working, and dedicated professionals, and they work every day to make our communities more vibrant and dynamic. They help to make Virginia the best place to live, work, and visit, and are our most powerful ambassadors for Virginia is for Lovers.”

“Albemarle County and Charlottesville continue to see growth in the tourism industry thanks to the private investment from our business community and the public investment in promoting the region to visitors through the Charlottesville Albemarle Convention and Visitors Bureau,” said Courtney Cacatian, executive director of the Charlottesville Albemarle Convention and Visitors Bureau (CACVB). “I’m looking forward to working with our city and county officials, the CACVB Board and the hospitality community to craft the future of our destination to see continued growth and success.”


09/10/2019 Release from the Virginia Tourism Corporation:

Nelson County- (September 10, 2019) - Data released by the United States Travel Association (USTA) reveals that all regions in Virginia posted an increase in tourism revenue last year.

According to the US Travel Association, tourism in Virginia generated $26 billion in travel spending. Tourism also supported 235,000 work opportunities for Virginia communities and contributed $1.8 billion in state and local taxes. The increase is largely attributed to Virginia’s tourism promotion and development efforts all around the state, including: new hotels, restaurants, agritourism, craft breweries, wineries, distilleries, cideries, sports, outdoor recreation, festivals and events, music venues, wedding venues, meeting and convention venues, attractions and so much more. Virginia’s changing tourism industry make the commonwealth a destination for authentic travel experiences and vibrant communities.

Tourism is at a record level in Virginia, and visitor spending has continued to grow year after year. With continued increase in mobility, more sophisticated technology, and changing demographics, travel demand is at an all-time high. Travelers are seeking unique experiences in their leisure time, and view travel as an important factor for their quality of life.

Tourism was again a critical contributor to the local economy in 2018. Tourism revenue for Nelson County reached $211,061,840, nearly a 2 percent gain over 2017. Local tourism-supported jobs totaled 1744 while local tourism-related taxes were $6,081,388. All data was received by the Virginia Tourism Corporation (VTC) from US Travel Association and is based on domestic visitor spending (travelers from within the United States) from trips taken 50 miles or more away from home.

Board of Supervisor Chairman Larry Saunders notes,”Economic and tourism development require a long view; Nelson County has experienced long term growth because of our commitment to strategy and focus on our strengths as an agrarian economy. Our tourism efforts are aligned with the experiential traveler. We are a leader in the Virginia tourism industry. For example, the Brew Ridge Trail is Virginia’s Original Beer Trail. The Virginia Craft Brewers Guild and the Virginia Cider Association started in Nelson County. We just launched the Nelson 29 Craft Beverage Trail this week. The work and the incremental success continues.”

“Virginia’s tourism industry had a banner year in 2018, hitting new records and making important impacts on our communities across the commonwealth,” said Rita McClenny, president and CEO of Virginia Tourism Corporation. “As we celebrate the 50th anniversary of Virginia is for Lovers and the tourism industry’s continued growth this year, we also celebrate the people who impact and influence our communities with their vision, passion, and love for the tourism industry. Our industry is made up of creative, hard-working, and dedicated professionals, and they work every day to make our communities more vibrant and dynamic. They help to make Virginia the best place to live, work, and visit, and are our most powerful ambassadors for Virginia is for Lovers.”


09/10/2019 Release from Harrisonburg:

HARRISONBURG, Va. – 2018 was a big year for visiting the Friendly City.

The United States Travel Association recently released last year’s tourism numbers, which showed Harrisonburg bringing in roughly $131.4 million in tourism dollars for the local economy. That number, a 5.3 percent increase over 2017, mimics a state-wide trend that saw all Virginia regions post an increase in tourism revenue.

The increase is welcome news for Harrisonburg, which has become a key tourist destination.

“Harrisonburg has so much to offer tourists: from a charming downtown, a wide array of shopping opportunities, a vibrant culinary scene to numerous museums and cultural opportunities,” Harrisonburg Tourism Manager Jennifer Bell said. “Visitors can stay in one of our many lodging facilities and enjoy exploring the lovely Shenandoah Valley and beyond. We have so much to offer and we continue to see private investment in tourism businesses which
contributes to our strong growth in tourism revenue.”

Tourism plays an important role in Harrisonburg’s economy. Local tourism-supported jobs totaled 1,195 in 2018, while local tourism-related taxes were $4.8 million, a 3.2-percent increase from 2017.

It’s also vital for economies across the state. Tourism in Virginia generated $26 billion in travel spending in 2018, supporting 235,000 work opportunities and contributing $1.8 billion in state and local taxes. The increase is largely attributed to Virginia’s tourism promotion and development efforts, which include: new hotels, restaurants, agritourism, craft breweries, wineries, distilleries, cideries, sports, outdoor recreation, festivals and events, music venues, wedding venues, meeting and convention venues, attractions and more.

All data was received by the Virginia Tourism Corporation (VTC) from US Travel Association and is based on domestic visitor spending (travelers from within the United States) from trips taken 50 miles or more away from home.


09/10/2019 Release from the Virginia Tourism Corporation:

WAYNESBORO - Data released by the United States Travel Association (USTA) reveals that all regions in Virginia posted an increase in tourism revenue last year.

According to the US Travel Association, tourism in Virginia generated $26 billion in travel spending. Tourism also supported 235,000 work opportunities for Virginia communities and contributed $1.8 billion in state and local taxes. The increase is largely attributed to Virginia’s tourism promotion and development efforts all around the state, including: new hotels, restaurants, agritourism, craft breweries, wineries, distilleries, cideries, sports, outdoor recreation, festivals and events, music venues, wedding venues, meeting and convention venues, attractions and so much more. Virginia’s changing tourism industry make the Commonwealth a destination for authentic travel experiences and vibrant communities.

Tourism is at a record level in Virginia, and visitor spending has continued to grow year after year. With continued increase in mobility, more sophisticated technology, and changing demographics, travel demand is at an all-time high. Travelers are seeking unique experiences in their leisure time, and view travel as an important factor for their quality of life.

Tourism was again an important contributor to our local economy. Tourism revenue for the City of Waynesboro reached $ 37,487,675, a 3.3% change over 2017. Local tourism-supported jobs totaled 371 while local tourism-related taxes were $ 1,220,526.

“We’re excited to see continued tourism growth. We are realizing the impact of local venues such as the Wayne Theatre, Basic City Beer Company, and Blue Ridge Bucha, our proximity to the Shenandoah National Park, Blue Ridge Parkway, and Appalachian Trail, plus our ongoing state and regional partnerships, said Director of Economic Development and Tourism, Greg Hitchin. “We are continuing to pursue projects such as the Virginia Natural History Museum, the Blue Ridge Children’s Museum, the South River Preserve, and Sunset Park that will provide new and exciting cultural and recreational amenities for citizens and visitors alike.”

“Virginia’s tourism industry had a banner year in 2018, hitting new records and making important impacts on our communities across the commonwealth,” said Rita McClenny, president and CEO of Virginia Tourism Corporation. “As we celebrate the 50th anniversary of Virginia is for Lovers and the tourism industry’s continued growth this year, we also celebrate the people who impact and influence our communities with their vision, passion, and love for the tourism industry. Our industry is made up of creative, hard-working, and dedicated professionals, and they work every day to make our communities more vibrant and dynamic. They help to make Virginia the best place to live, work, and visit, and are our most powerful ambassadors for Virginia is for Lovers.”