CHARLOTTESVILLE, Va. (WVIR) - On the eve of its home opener against William and Mary, football fans of the University of Virginia kept a decades-old tradition alive.

Paint the Town Orange took over Charlottesville's Downtown Mall during a special Thursday night edition of Fridays After Five. The marching band and cheerleaders took to the pedestrian mall to get the Wahoo fans in the spirit.

"It is a booster," said Charlottesville resident Gwen Hairston. "It really pumps the town up knowing that the team won the Belk Bowl from last year."

The band marched to the Sprint Pavilion, where UVA's head coach Bronco Mendenhall and members of the team set high hopes for the season.

"We love Charlottesville, our UVA community, our marching, our cheerleaders...it's clear that our basketball program is setting the standard for us," Mendenhall said.

UVA cornerback Bryce Hall says the group is ready to set a new standard.

"On our team, we've been riding around the 'believe' this year and we believe anything is possible for those who believe so we've believing in amazing things to happen this year," Hall said. "We believe we can win an ACC championship."

Kickoff for Friday night's game is 8 p.m. against the Tribe at Scott Stadium.