Event Venue, Brewery, and Restaurant Planned for the Historic Woolen Mills
Jaggers Communications Press Release:
CHARLOTTESVILLE (April 17, 2019) - The Historic Woolen Mills, a restoration of the 19th-century textile mill located a mile from Downtown Charlottesville, will serve as the site for The Wool Factory, a 12,000-square-foot project featuring an expansive event space, a craft microbrewery, an ingredient-driven restaurant, and a coffee and wine shop. Located at the junction of Moore’s Creek and the Rivanna River, The Historic Woolen Mills will also be home to the 85,000-square-foot, state-of-the-art campus of WillowTree, an industry-leading technology company.
The Wool Factory was conceptualized by partners Brad Uhl, Brandon Wooten, and Dan FitzHenry, part of the team behind Charlottesville-based Grit Coffee. Inspired by the industrious history of the property, The Wool Factory will be a unique collaboration between chefs, brewers, winemakers, and coffee roasters aimed at creating a distinct food-and-beverage destination.
“We’ve been working on this project for almost two years, refining our concept and bringing in the right partners. It’s amazing to see our vision start to become reality,” Wooten said. “We’re excited to take up residence in this building after it sat dormant for so long and to create a space we hope will become a gathering place for the community.”
The Historic Woolen Mills’ original industrial aesthetic has been preserved to form the breathtaking backdrop for its showpiece event hall. The event space in The Wool Factory will be a premier event destination capable of hosting 20 to 350 guests for everything from intimate corporate dinners to grand weddings and celebrations. The in-house catering program will be overseen by Executive Chef Tucker Yoder, a celebrated local chef with an extensive culinary career. Amenities will include outdoor gathering areas featuring river views, a fully appointed dressing loft, and over 300 parking spaces on site.
“The scale and character of the architecture, the beautiful setting along the river, and the proximity to Downtown make The Wool Factory unlike any other event space in the area,” said Claire Macfarlan, director of operations and sales, who brings more than a decade of local and national hospitality and event experience to the venue.
Housed within the main event space, Selvedge Brewing will present unique small-batch beers created in collaboration with Hunter Smith, owner and president of Champion Brewing Company. The brewery menu created by Chef Yoder will feature seasonal fare to pair with the rotating selection of beers. Patrons of Selvedge Brewing will have the opportunity to enjoy their food and beverages within the main hall, courtyard or along the Moore’s Creek promenade.
“I’ve long been interested in the redevelopment of the Historic Woolen Mills, as a Charlottesville native and with Champion’s production brewery, the Missile Factory, just down the road on Broadway. It’s a great neighborhood and I’m really excited to create some new experiences and beers with Tucker and the whole crew assembled here. It’s a great opportunity and I feel lucky to be involved,” Smith said.
Broadcloth, a restaurant helmed by Chef Yoder, will feature an eclectic menu built around locally sourced ingredients. It will marry the industrial aesthetic of the original mill building with modern touches, and will boast a chef’s table inside the kitchen, a cocktail bar, and several private dining options. Yoder, who most recently served as the executive chef of Back 40 — a collaboration with Timbercreek Farm — is passionate about developing relationships with farmers and local purveyors.
“Chefs and the media have co-opted ‘farm-to-table,’ but I still believe real relationships with farmers and producers yield the best food,” said Yoder. “With Broadcloth, we’re excited to reclaim an approach to food that would have been the norm during the original operation of this building.”
The Workshop, a coffee and wine shop located in a modest two-story building adjacent to the event hall, will feature locally roasted coffee by Grit Coffee and a curated wine program focusing on vintages produced as passion projects by local winemakers. The shop will serve as a tasting room and educational destination for both coffee and wine.
The Historic Woolen Mills is currently slated to open in late 2019/early 2020, including the completion of new parking lots, landscaped green space, and a connection across Moore’s Creek to the Rivanna Trail. The developer for The Historic Woolen Mills project is Brian Roy. The buildout for The Wool Factory will be completed by Element Construction. For more information about the project or to inquire about reserving the event space, email Claire Macfarlan at firstname.lastname@example.org.