Businesses Prepare for Rise in Sales ahead of NCAA Championship Game
CHARLOTTESVILLE, Va. (WVIR) - Right now, the big talk in Charlottesville is the upcoming University of Virginia men's basketball game.
On the UVA Corner, merchandise is flying off the shelves and restaurants are getting ready for an influx of fans ahead of the national championship on Monday, April 8.
Restaurants with big screens are getting ready for the game and many places will stay open a lot later for a Monday night since the game is not scheduled to begin until 9:20 p.m.
Basketball fans who stayed in Charlottesville rather than travel to Minneapolis to watch the team play flooded Mincer's Sportswear Monday morning to stock up on gear.
Cal Mincer, the vice president of Mincer’s, says he has no clue how much business has increased in the last couple of days, but he says it's been a lot.
NCAA Final Four shirts are in high demand, along with other basketball merchandise.
Mincers expects to be busy until it closes at 8 p.m.
"It's been busy,” Mincer said. “Like everyone, you think you'll have a little bit of time to get things straight and then everyone's in here certainly sooner than we expected."
Some excited fans say they’ll watch the game out at a bar or restaurant, while others say they’re trying to avoid the crowds and will just stay home.
If the University of Virginia wins this game, championship t-shirts will reportedly be printed as soon as the buzzer goes off at the end.
Employees will work through the night to have them ready at the shop when it opens at 7:30 a.m. Tuesday.