CHARLOTTESVILLE, Va. (WVIR) - The Charlottesville-Albemarle Convention and Visitors Bureau (CACVB) launched a campaign to stand up to racism in the city, and the nation’s capital.

The CACVB says tourism in Charlottesville has gone down since last summer, which saw three controversial events between July and August: a rally by members and supporters of the Loyal White Knights of the Ku Klux Klan at then-Justice Park, hundreds of people taking part in a white nationalist march through the University of Virginia, and violence on the following day in connection to the Unite the Right rally in downtown Charlottesville.

The Joined in Strength campaign was created in an effort to combat racism. The campaign's message is simple: to stand in solidarity against hate nationwide. It encourages people to post pictures of folks holding hands with someone using the hashtag, "#joinedinstrength".

In addition to the social media campaign, the visitor's bureau plans to hand out fliers, stickers, and T-shirts on the Downtown Mall and in Washington, D.C.

"We’re doing what we can to come together as a community, and we also are standing with other communities that are going to be dealing with and are dealing with these same issues and these same hateful movement,” said CACVB Interim Executive Director Adam Healy.

Unite the Right rally organizer Jason Eric Kessler is attempting to hold an event in Lafayette Park on August 12, while claiming he would hold a "White Civil Rights rally" in Charlottesville on August 11.

Officials have not yet approved or denied Kessler’s request for Lafayette Park. CACVB’s campaign has arranged for posters to be put up in Metro stations surrounding that park.

Charlottesville has rejected all applications for events in city parks for the anniversary weekend of August 10-12. Kessler had filed a lawsuit against the city after it rejected his application, but he later dropped the complaint.

Posters, stickers, and sharable images for social media platforms are available on the website.

Charlottesville, Va. (August 8, 2018) – The Charlottesville Albemarle Convention & Visitors Bureau (CACVB) today launched “Joined in Strength,” a solidarity campaign timed for the upcoming one-year anniversary of the deadly white nationalists rally that disrupted the city.

After Charlottesville officials refused to allow the city to be used as a platform for hate again, the right-wing groups behind “Unite the Right” announced the move of their anniversary rally on August 12th Washington, D.C.’s Lafayette Square across from the White House. Several groups are mobilizing a counterprotest in Freedom Plaza.

The Joined in Strength campaign encourages everyone to join the citizens of Washington, D.C., against the Unite the Right movement by downloading, donning and displaying messages of solidarity from

The site offers free downloadable and printable posters, stickers, T-shirt iron-ons and social media graphics that can be used to advocate against hate.

Charlottesville is also bringing the campaign to life with special solidarity street banners and signage along the city’s downtown pedestrian mall, where the tragic events occurred last year. Full-page ads in The Washington Post and Charlottesville’s The Daily Progress will trumpet the cause.

The CACVB asks people nationwide to join the initiative by sharing photos of themselves locking hands with others on social media and adding #JoinedInStrength.

“Charlottesville and our citizens resoundingly reject the alt-right’s message of divisiveness,” says Adam Healey, Interim Executive Director at the CACVB. “After last summer’s horrific events, our community united in strength to demonstrate to the world that we won’t stand for hatred. We call for people everywhere to do the same and wholeheartedly support our fellow citizens in the nation’s capital as they prepare to stand tall against the face of evil.”