CHARLOTTESVILLE, Va. (WVIR) - Students at St. Anne's-Belfield School (STAB) in Charlottesville opened the school's doors to movie lovers in the community. The school hosted its first student-led film festival Sunday and invited the public to check out what they put together.

This was part of an end of the year class project that 10 high school seniors put together along with faculty. The purpose is to showcase the pleasure of watching all kinds of films while at the same time create a unique brand.

It was a weekend wrapped around showing films on the big screen.

“Though there's more and more theaters in Charlottesville, there's not very many theaters that are taking time to show old films or to program things that are not of this moment, but maybe from 10 or 15 years ago and still worth our time,” said Jordan Taylor, cinema studies teacher.

Students transformed their school's brand new auditorium into a movie theater, complete with a box office and concession stand. They welcomed in community members to watch a range of classics selected by the students.

"They would think about what films might appeal to the community, what sectors of an audience might be, and so, elements of marketing as well as what were the nuts and bolts of how to put on a film,” said Taylor.

Step one in prepping for the festival was to learn how to make a name for themselves. "We produced a lot of buttons and T-shirts and tote bags and trying to really get that brand out,” said Connor Kelly, STAB senior.

Senior Izzi Moore-Stoll says learning those marketing skills was a bit of a challenge. "That the hardest part was actually getting posters up and making Twitter accounts and Instagrams and Facebooks and just trying to get the word out,” she said.

All 10 students are taking a course in cinema studies. Teachers say they will continue on with these film festivals and building that brand with the hope to broaden their reach in the community.