If you take a walk on Charlottesville's downtown mall, take the time to look up. Crews hung huge pictures on Friday for people in the city to enjoy as part of an annual exhibit .

The LOOK3 Festival of the Photograph banners are now hanging on the downtown mall, and this year's tree exhibit is all about the birds.  

Crews have installed 20 banners along the downtown mall. Each has a different picture on the front and back - so there are 40 pictures total.

Tim Laman is a photographer for National Geographic and for the past 10 years he's been taking pictures of the birds of paradise in the wild. Now, he's the featured artist for the annual Look3 TREES exhibit.

"It's a way to showcase this important genre of photography- natural history images - and it also has a conservation message as well. And I think people just enjoy seeing animals hanging in trees each year," said Andrew Owen, managing director of the Look3 Festival.  

New to this year's exhibit, LOOK3 is partnering with the nature conservancy to produce audio tours. People can scan a QR Code - or Quick Response Codes - near each picture to pull up a website with audio clips of the artist, festival organizers, and nature conservationists.

The banners will be on the downtown mall until July.     

The LOOK3 festival officially begins June 12 with a talk and book signing with the photographer of the TREES exhibit.

For more information on the festival, click here.