There's a national effort to bring back what many call the true meaning of Memorial Day. The nonprofit organization Carry the Load is leading a cross-country relay to honor America's military heroes.

In total, it's going to be a 2-day journey covering 17,000 miles.  It's all an effort to get away from the commercialization of Memorial Day and think about sacrifice.

The journey brought supporters to Charlottesville Tuesday. Members of Carry the Load were welcomed by the Charlottesville Fire Department, which lined the downtown mall with American flags. Students from Burley Middle School also gave a special tribute, performing several songs.    

Co-founder and former Navy seal Clint Bruce says the idea of "carrying" is about honoring men and women who gave their last full measure of service.

"We see people that carry a picture of their lost loved one and honestly that's a heavier load than I'll be able to carry on my weight. For some families it's Memorial Day every day," said Bruce.   

Charlottesville is leg 91 out of 348 total. The walk will reach Dallas on the May 27.

They are expected to travel through Virginia until Wednesday.