Beer Run says New Years Eve alcohol sales saved by new purchasing methods

Booze business stays afload during NYE

CHARLOTTESVILLE, Va. (WVIR) - Ringing in 2021 was very different this year, due to COVID-19. The one thing that was somewhat normal: alcohol sales.

Beer Run in Charlottesville said even though they didn’t have nearly as many customers on New Year’s Eve, off-premise sales carried the business through the holiday.

“You see it a lot, people coming in and grabbing probably more than they normally, partially because they want to stock up their fridges, but also you can tell people are just trying to support local business, which is absolutely crucial at a time like this,” said Will Norris, a manager at Beer Run.

Norris said the business may see a dip in sales during the first few months of the new year as people may try to limit their alcohol intake as a New Year’s resolution. However, Norris said the business hopes to allow more people inside the building later in the year, should the vaccine become widely available and restrictions loosen.

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