AUGUSTA COUNTY, Va. (WHSV) — This weekend, Bob Ladd is putting the old Harley Davidson dealership building outside Staunton to use by hosting his Freedom Relief Ride XII to raise money for charity.
This will be the 12th Freedom Ride put on by the former Harley Davidson dealer. Ladd did them just about every year until he sold the dealership.
Ladd said he is most excited to see everyone again: “I haven’t seen a lot of these people for nine years,” he said.
Ladd said for the most part festival is going to take place outside, with live music, food and other activities planned. The money raised will benefit multiple charities included one chosen by the attendees.
“I can pick them easily but I want them to have a say in it. This whole business was built that way,” Ladd explained.
Ladd said everyone is required to bring a mask and the more than 13 acres of land will leave plenty of room for social distancing.
More information on the event can be found here.
Now that the building is no longer a Harley Davidson dealership, Ladd said he has a new business venture in the works.
Ladd said the new sign for the building will be unveiled over the weekend.