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Charlottesville Business Turning Election Day into Extra Vacation Day

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Marketing Mojo in Charlottesville Marketing Mojo in Charlottesville
Janet Driscoll Miller Janet Driscoll Miller
CHARLOTTESVILLE, Va. (WVIR) -

A Charlottesville business may be one of a few in the country that is giving employees an extra, paid holiday.

Marketing Mojo President and CEO Janet Driscoll Miller says everyone should have Election Day off.

"You hear the message, ‘we need people to get out to vote. That is how we make change,’" Driscoll Miller said.

The small-business owner recognizes getting to the polls to bring about that change on a work day can be a challenge.

"I mean, we celebrate the Fourth of July, the birth of our country, and we get that day off as a federal holiday. Why don't we have off the day to vote?" Driscoll Miller asked.

That question is turning into a real answer at the digital marketing business near downtown Charlottesville. Driscoll Miller has 10 employees, all of whom she will give a day off with pay on Election Day.

"I think it's a great opportunity for us to get out and actually vote. I know a lot of people don't have that opportunity," said employee Megan Charnovich.

The decision will affect Mojo’s bottom line, but Driscoll Miller says it's a necessary cost: "For us, we think of it as an investment to ensure that we are making sure our employees and their voices get heard too," the president and CEO said.

Driscoll Miller hopes other businesses in the area and around Albemarle Country will follow in her footsteps. She also hopes her employees will help others on Election Day, such as helping to drive others to the polls whom might not be able to themselves.

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