'The Bachelorette' Gets $536K, and Richmond Gets a Rose

Posted: Updated:

RICHMOND, Va. (AP) - Virginia tourism officials paid the reality show The Bachelorette more than $500,000 to film an episode of the show in Richmond.

The Richmond Times-Dispatch filed a Freedom of Information Act request to learn that the Virginia Tourism Corporation paid $536,000 in incentives to lure the popular ABC show to Virginia.

The contract required the show to mention the state's "Virginia is for Lovers" tourism campaign and provide a link to the state's tourism page on the show's website.

The episode aired Monday and featured a cameo from Democratic Gov. Ralph Northam.

The show draws an average 6 million viewers, and tourism officials told the newspaper (https://bit.ly/2KIZua4 ) that their media-monitoring software indicates the state received $47 million in publicity value from the show.

Information from: Richmond Times-Dispatch, http://www.richmond.com

Copyright 2018 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.