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New Technology Bolsters Kroger's Grocery Game

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You can scan and bag items as you shop at Kroger. You can scan and bag items as you shop at Kroger.
Shoppers can use their phones to scan their groceries as they shop. Shoppers can use their phones to scan their groceries as they shop.
CHARLOTTESVILLE, Va. (WVIR) -

A supermarket in Charlottesville is switching up the traditional way to shop for groceries by using technology that isn’t available in most stores.

The Kroger on Hydraulic Road is now allowing customers to check out their items as they shop with a new scanning device and smartphone app. The system is called “Scan, Bag, and Go” and it allows you to scan the items you want to by while you shop in the aisles.

Kroger provides an in-store scanner or users can download the app on scan groceries on a smartphone. The system keeps a track of your overall total, including tax, and allows for you to bag groceries on the fly.

Once finished shopping, users can head to a self check-out station and pay immediately, or purchase through their smartphone.

“Anything that we can offer to customers to make their lives easier and meet them for their particular needs is a really exciting thing and Kroger’s really proud to always be just a little bit ahead of the curve on that and first to introduce this kind of thing to our customer,” said Scan, Bag, and Go manager Kyle Russell.

Russell says that this is the perfect shopping solution for people shopping with a budget or just for people trying to get in and out of the store quicker.

Kroger is also looking to hire new team members and is hosting a job fair on Tuesday, July 10 from 4 p.m. to 7 p.m.