And nearly 23,000 people have signed, expressing discomfort at the thought of corporate consumerism sullying one of America’s oldest and most venerable national parks.
The online protesters said they are concerned that the arrival of a Starbucks — slated to be part of a food court attached to Yosemite Lodge — will open the door to more big name restaurants and retailers.
While there is no evidence that McDonald’s, Krispy Kreme and Walmart are bridling to take their place in the great outdoors, it’s not surprising that environmentalists are worried. The National Park Service has kept brand names at arm's length by custom, but never banned them by law or regulation.
In fact, the history of America’s national parks is inextricably linked to corporate America — but previously by companies that remained mostly in the background.