Charlottesville City Schools Hoping to Draw Students with Campaign

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Charlottesville City School's ad campaign flyer Charlottesville City School's ad campaign flyer

Charlottesville City Schools (CCS) is currently running an advertising campaign with the hope of bringing students from surrounding counties to the city's school system. 

Officials with CCS have yet to say exactly how much they're spending on this multimedia ad campaign, but they say it actually helps bring funding back into the school.

Schools have put flyers in newspapers across the area, and aired spots on radio and TV. All of the ads promote the various successes of Charlottesville's schools while encouraging prospective students to reach out about enrollment.

CCS says the large form of marketing for the school district also spreads through word of mouth.

“I think parents choose Charlottesville City Schools because they've heard from other parents that we have really strong programs, strong services. In particular, they may have heard about our fine arts programs or any of the areas where our students excel academically,” said Beth Cheuk with CCS.

It can cost anywhere from $1,200 to $1,500 each year to send a student to city schools.

There are currently more than 300 students who commute to city schools.

Charlottesville City Schools start running the ads at the end of the school year to celebrate student and faculty accomplishments. Families throughout Albemarle County and the surrounding areas will see these ads.

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