Virginia Democratic Governor Terry McAuliffe joined other leaders at the Richmond International Raceway to launch a safe driving campaign Thursday.
Asking "Who's Your Driver?" is a bit of a play on words for NASCAR fans. That's because the safety campaign is targeting men between the ages of 21 and 35.
At Victory Lane, the governor, Drive Smart Virginia, the Department of Motor Vehicles, and the raceway announced they're partnering up to promote safe and sober driving this summer. They're encouraging Virginians to have a designated driver and buckle up before getting behind the wheel.
Organizers at the press conference said that men account for 72% of Virginia’s DUI convictions. Now, they're trying to reach those drivers through this campaign.
“’Who's Your Driver?' knows that this is a different approach that we're taking. It's positive - sometimes humorous - and it's never judgmental or condescending,” McAuliffe said.
“Who's Your Driver?" will be a presenting sponsor of the 2016 Fall NASCAR Race Weekend at Richmond International Raceway.
The campaign will be selecting some winners for those who participate in the coming months. Some will be rewarded with access to the drivers and celebrating in Victory Lane in September.
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