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Wegman's Set to Open Early Next Year Will Bring Local Beef to Sh - NBC29 WVIR Charlottesville, VA News, Sports and Weather

Wegman's Set to Open Early Next Year Will Bring Local Beef to Shoppers

Posted: Updated: Aug 03, 2014 05:30 PM

The area's first Wegman's planned for Albemarle County will bring local beef to its shoppers.

A Madison County farm supplies the grocery store chain with hormone free beef from naturally raised cattle. The company's expansion into central Virginia means that meat stays closer to home.

Senterfitt Farm owner Clay Jackson believes the new Wegman's grocery store coming to Albemarle County next year will bring quality beef to central Virginia shoppers. His farm in Madison County will provide the local meat.

"We know exactly where each calf comes from, we can tell you the field where they come from, we can tell you the cow that it came from as well. There's a far disconnect, in my opinion, between consumers and where their food actually comes from and we know exactly where it's coming from; green grass, and open pastures,” said Jackson.

He says customers at the future Wegman's can know without a doubt that their beef is 'clean,' meaning the cattle were raised naturally.

"Everybody gets this impression of factory farms. We're not a factory farm, we all see pictures of terrible things in agriculture, you can look around here any day of the week and you're not going to see terrible things,” said Jackson.”

The cattle roam freely in and out of the shade on Senterfitt Farm's more than 1,000 acres.

"We do concentrate on natural cattle, antibiotic and hormone free cattle, and cattle that come directly off the farm and never go through a sales facility. I think the consumer should be proud that there are families that are consistently, been doing this for so long they've really honed what they're doing...it goes from the beef side to the grain side to farmer's market,” said Jackson.

Jackson doesn't take all the credit though. He says Wegman's has a vision for small town farmers.

"You have to have good people to work with, and the team that we have assembled here is critical to what we do on a daily basis, without all the different pieces that have come together, we'd be nothing,” stated Jackson.”

The new Wegman's will be in a shopping center being developed off 5th Street extended. It is expected to open early next year.

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