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Bank Gives Free Frozen Yogurt in ‘Smile’ Campaign - NBC29 WVIR Charlottesville, VA News, Sports and Weather

Bank Gives Free Frozen Yogurt in ‘Smile’ Campaign

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Customers at a Pantops frozen yogurt shop got quite the surprise Friday afternoon.

Representatives from Union First Market Bank picked up the tab for customers at Bloop as part of their new “Smile” campaign. They say it's a simple way to remind customers how much they appreciate them while also promoting their bank.

By simply promoting the effort on social media, representatives said they brought in twice as many customers.

"This is part of our new campaign called ‘feel-good banking’ so we're giving out free yogurt here at the Bloop yogurt shop from 3 to 5 and it's been quite successful just because we want to do something nice for customers,” said Marcia Daniel, with Union First Market Bank.

Daniel said her favorite part was seeing the kids’ smiles as she handed them each a balloon. And for those who missed out, she also assured us the “Smile” campaign isn't wrapping up any time soon.

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