Augusta Tourism Grants to Help Businesses Boost Advertising
AUGUSTA COUNTY, Va (WVIR) -
Some businesses in the Shenandoah Valley are getting big bucks to boost advertising. The winners of a regional grant are being decided in a contest that kicks off this month.
Greater Augusta Regional Tourism (GART) is giving out eight $2,500 grants to help businesses boost their advertising efforts.
The businesses apply this month and then GART will dole out the grants to the winners. The assumption is the companies will try and match those grants themselves. Then on top of that, Virginia Tourism Corporation is going to match that total. Businesses will then be looking at an extra about $10,000 for advertising.
"Advertising is so expensive these days so we know that if we provide them a little bit of funds, $2,500, and they match that, then they really can have a strong marketing program,” said Sheryl Wagner, director of tourism.
The idea is to help tourism throughout the region.
Judges will review applications from these businesses later this month. Tourist-related businesses in Augusta County, Staunton and Waynesboro are all eligible for these grants. To apply, click here.
Augusta Tourism Grants to Help Businesses Boost AdvertisingMore>>
Sean Cudahy joined the NBC29 news team as a general assignment reporter in April 2014. Full Story
Sean Cudahy joined the NBC29 news team as a general assignment reporter in April 2014. Sean returns to Charlottesville after four years at American University in Washington, D.C., but central Virginia is his home. He grew up in Albemarle County, graduating from Albemarle High School in 2010. Email/Follow on Twitter/ Full Story
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