Augusta Tourism Grants to Help Businesses Boost Advertising - NBC29 WVIR Charlottesville, VA News, Sports and Weather

Augusta Tourism Grants to Help Businesses Boost Advertising

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Some businesses in the Shenandoah Valley are getting big bucks to boost advertising. The winners of a regional grant are being decided in a contest that kicks off this month.

Greater Augusta Regional Tourism (GART) is giving out eight $2,500 grants to help businesses boost their advertising efforts.

The businesses apply this month and then GART will dole out the grants to the winners. The assumption is the companies will try and match those grants themselves. Then on top of that, Virginia Tourism Corporation is going to match that total. Businesses will then be looking at an extra about $10,000 for advertising.

"Advertising is so expensive these days so we know that if we provide them a little bit of funds, $2,500, and they match that, then they really can have a strong marketing program,” said Sheryl Wagner, director of tourism.

The idea is to help tourism throughout the region.

Judges will review applications from these businesses later this month. Tourist-related businesses in Augusta County, Staunton and Waynesboro are all eligible for these grants. To apply, click here.

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