On Monday, we set out on a road trip to find out what the big deal is. NBC29 stopped at Brownsville Market in Crozet, The Chicken Coop in Lovingston, and the Shell station on Preston Avenue in Charlottesville.
Watch the video above to learn more about the chicken that these three locations are serving up.
Sign Up for Email Alerts
Sign up to receive news, weather, and breaking news emails from the NBC29 newsroom in your inbox daily.