The IX property art park in Charlottesville had its grand opening to the public Sunday which featured a 'color run.'
Runners donned white shirts and came out to get covered in flashy powder. They ran in a wide loop through town around the property.
The run benefits future art projects in the park and lead designer Brian Wimer says the run itself is part of that.
"This is going to throw another piece of art here or there, or maybe it's just going to be art itself. I thought if you had 100 people all looking like rainbows milling around a picnic, that sounds like an interesting art experiment." said Wimer.
The event also featured acrobats, music, food trucks, hula hoops, and more.
Wimer says it's about bringing community awareness to all the park has to offer.