Charlottesville Albemarle Convention and Visitors Bureau Press Release
Charlottesville, VA (May 1, 2014) – The Charlottesville Albemarle Convention and Visitors Bureau (CACVB) announced today that the 2014-15 Tourism Sponsorship Program is now open, with Monday, May 19, 2014, as the deadline for submitting completed applications.
“To better meet the needs of those who may consider applying under this program, the CACVB Board of Directors has made a few changes,” said Kurt Burkhart, CACVB Executive Director. Unlike previous application cycles where the CACVB would have two sponsorship cycles, the CACVB has combined both into a single application period. The activity and/or event must occur in FY15, between July 1, 2014 – June 30, 2015, which is the new fiscal year for the bureau.
The purpose of this sponsorship program is to provide dollar-for-dollar matched funding of up to $7,500 per applicant organization for “tourism-related initiatives,” provided that applicants meet the requirements and follow prescribed guidelines and responsibilities as outlined in the CACVB Tourism Sponsorship Program and CACVB Policy Statement. Those interested in applying can access information on how to apply by going to www.visitcharlottesville.org/sponsorships or emailing, email@example.com.
As in previous sponsorships, the primary focus will be given to applicants who can demonstrate that their initiative will “increase visitation and/or exposure of the destination through promotional efforts.” And, certain restrictions do apply. For example, if an applicant has received notification that they will receive funding from the CACVB during this same time period from July 1, 2014 – June 30. 2015, this would make that applicant ineligible for CACVB sponsorship funding in FY15. This would include those who were notified that they will receive funding in FY15 under the Non-Profit Marketing Funding for Festivals as well as Signature Events.
The CACVB also stressed the importance of providing a fully-completed application, as reviewers will base their decision on what is provided. Incomplete applications will receive a lower score and could be disqualified if material information is not provided as required.
As the CACVB’s mission is to attract overnight visitation, the focus by reviewers who examine applications will be whether the activity and/or event proposed can either attract out-of-area visitors or extend the stay. Additionally, Burkhart encourages those may be considering an event or festival to work with the CACVB to identify soft periods of the year, or shoulder-season months, so that “we can maximize overnight hotel stays by visitors to our area.” Off-peak, or shoulder season, is typically mid-November through March and July through mid-August, where occupancy at area hotels is lower.
Over the past year some of the recipients of sponsorship grants have included;
Three Notch’d Road: Baroque Ensemble - $500
Charlottesville Festival of Cultures - $2,146
The Taste of Monticello Wine Trail - $7,000
Grace Church Historic Farm Tour - $2,416
Virginia Cider Association - $5,200
United Nations of Comedy Tour - $3,500
Monticello Heritage Harvest Festival - $3,750
Ash Lawn-Highland - $1,500
2013 TomTom Founders Day Festival - $3,250
The CACVB plans to notify award recipients in June. For additional information about this process, including policy, guidelines and application, visit www.visitcharlottesville.org/sponsorships.