Photographer has Clients "Jump for Joy" to Raise Money for Charity
CHARLOTTESVILLE, Va (WVIR) -
A Charlottesville photographer is getting people off the ground to give back to charities in the area.
Sunday's "Jump for Joy" session at the Explorations Play Studio will benefit children in the community.
Robert Radifera has been hosting these unique photo shoots twice a year since 2011. More than a dozen families filled the time slots to take home some snapshots with their loved ones.
“When you're jumping, it's an expression that you don't often see on people's faces,” he said.
Photographer Robert Radifera encourages his little clients to reach new heights in Sunday's special session.
“This started a few years back,” Radifera said. “I had done one for a friend of mine whose daughter has Dravet syndrome.”
Radifera held a "Jump for Joy" photo shoot to capture precious moments for a central Virginia nonprofit.
“That one was a huge success here in town and since then, my wife and I thought what a great way to sort of spread the joy of jumping in photos,” he said.
Twenty-five percent of proceeds from the snapshots of kids like nine-year-old Michael Kavanagh will benefit the Boys and Girls Club.
“Robert was taking pictures of me while me, my sister, and brother were jumping,” Kavanagh said. “We were having fun.”
It's an experience that lets clients get creative and aims to spread smiles throughout the community.
“You could have a family that does not want to be here or kids that don't want to be here, but two minutes into it, they're jumping and laughing and having such a great time and afterwards just looking at all the photos - it's amazing,” Radifera said.
The first "Jump for Joy" photo shoot raised more than $5,000 for its cause. Over the years, Radifera's special sessions have donated to groups including the Blue Ridge Area Food Bank.
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