Connoisseurs of suds are cracking open bottles of a beer that's only released once a year. Hopslam from Bell's Brewery in Michigan is out in limited release Tuesday.
Beer Run in Charlottesville had 100 six-packs of the double IPA Tuesday morning for timed releases at noon and 8 p.m.
“They just hound us repeatedly, over and over and over, just waiting for Hopslam release date. We try to be as orderly and civil as possible with the order. We want a mass quantity of people to try it,” said Jay Campbell, who works at Beer Run.
“It's a great beer, so yeah, I took the day off to come in and get a six-pack,” said Robert Fahrenkrog, Beer Run customer.
Each customer can only buy one $19.99 six-pack.
Another release is scheduled for Thursday. Beer run will have Hopslam on tap on Wednesday, February 19, starting at 5 p.m.