UVA, Central VA Organizations Participate in Giving Tuesday Campaign
CHARLOTTESVILLE, Va (WVIR) -
It only takes one $5 bill to make somebody's holiday much better. You can always shell out more or less, but it's the act of giving that's at the heart of a national push to get us all to remember to give.
Giving Tuesday is a grassroots campaign created last year to bring some holiday cheer to charities and nonprofits across the country. The University of Virginia and dozens of organizations in central Virginia are encouraging you to join the effort to pay it forward.
“Giving Tuesday is a great alternative to the post-Thanksgiving commercial crush,” said Joseph Caputi, Thomas Jefferson branch manager for the Blue Ridge Area Food Bank.
The Blue Ridge Area Food Bank is one of more than 8,300 registered partners with the national Giving Tuesday movement this year.
“For every dollar donated, we can provide four meals to individuals. So your gift of $5, $10, or $50 has some real power and it can provide 20, 40, or 200 meals,” said Caputi.
On the heels of Cyber Monday, where the theme is "click to buy," Charlottesville nonprofits like the United Way are hoping "click to give" will become a tradition.
“We've decided to dedicate all donations that come in online through our website in that 24-hour period to our child care scholarship program,” said Kim Connolly, vice president of marketing and communications for United Way-Thomas Jefferson Area.
The University of Virginia is also using the national campaign as a chance to invest in the future through its first Giving TueHoosDay initiative.
“We want folks to feel like they can give any amount to any area of the university and there's one place that you can give for the day - so it makes it really simple,” said Johanna Montague, assistant director of reunions and class activities at UVA's Alumni Hall.
It's a simple way of dedicating one day to make a difference.
“We really think it's a nice idea for people to take a step back and really think about what the meaning of the season is and giving back,” said Connolly.
According to the national Giving Tuesday website, last year's campaign raised more than $10 million.
For a list of groups participating in the area, click here.
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