Central Virginia Businesses Prepare for Cyber Monday Boost - NBC29 WVIR Charlottesville, VA News, Sports and Weather

Central Virginia Businesses Prepare for Cyber Monday Boost

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Plow and Hearth in Madison Co. Plow and Hearth in Madison Co.

Online retailers based in central Virginia are preparing for a boost in business on Cyber Monday.

Plow and Hearth in Madison County has already posted reduced prices on its website.

The company's president says Cyber Monday is the site's busiest day of the year. Roughly 40 percent of Plow and Hearth's business is earned between Thanksgiving and the new year.

“[I] spent the year and the last couple of months hiring several hundred associates for the surge,” Plow and Hearth president John Haydock says. “We launched new mobile websites on five of our six brands.”

Plow and Hearth will be emailing customers discounts through the day on Monday. The company is also sharing deals with followers on social media, including Facebook and Pinterest.

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