The companies that track holiday shoppers say roughly six in 10 people rush out on Thursday night or Friday morning for the Black Friday bargains. The other four in 10 wouldn't be caught dead fighting the crowds.
There's no doubt stores throughout the area were busy this Friday, but it wasn't on the level of chaos some shoppers expected. In fact, many say their shopping experience was enjoyable.
The sound of check-out beeps, shopping carts and excited customers filled the aisles of stores - including Staples, Office Depot, Best Buy, Walmart, Kohls, World Market, Target - as shoppers checked items off their lists.
Store managers say it takes months to prepare for the 24-hour shopping binge. Target manager David Morandy says almost everybody employed at the Albemarle County Target spends Black Friday on the clock.
"Working throughout the days leading up to Black Friday to get the product on the floor, get it assigned correctly for our guests and available and so months leading up to days leading up to the actual event,” Morandy said.
Even with a store full of exhausted shoppers, the crowd stayed friendly.
"I'm really happy to see that, even out in traffic, it’s not been as bad as I thought it would be,” said shopper Ujena Johnson.
Shopper Terry Bailey said, "It’s been great, it hasn't been very stressful and everybody has had a lot of people working the registers so it hasn't been long lines.”
Store managers say the crowds came in cycles this year, with things slowing down around midnight Thursday and picking back up around 7:00 Friday morning. They say the most popular Black Friday buys at Target this year were toys and electronics.