Shoppers Head Out in Search of Black Friday Deals - NBC29 WVIR Charlottesville, VA News, Sports and Weather

Shoppers Head Out in Search of Black Friday Deals

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Line outside of Best Buy in Charlottesville Line outside of Best Buy in Charlottesville

Stores aren't the only ones to get head start on Black Friday. Some shoppers began bargain hunting weeks ago.

Store websites, Pinterest and mobile applications designed to compare prices are only some of the methods shoppers are using to hone in on the best deal out there. JC Penney store manager Brian Mason says some bargain hunters walked the store days ago to develop a strong ground game.

“They've already been in and spotted the items they want badly, where they are located, and so I am sure that is where they are going to make their first stop when they come in the store,” said Mason.

Last year total spending over the four-day holiday weekend totaled a little more than $59 billion – up $6.5 billion from 2011.

Retailers are hoping to top that increase this year. Stores opened their doors Thursday night for shoppers to get a head start on Black Friday.

Some die hard shoppers started waiting in line Wednesday afternoon. Stores like Best Buy opened at 6 p.m. Others like JC Penney and Sears opened at 8 p.m.

“These are going to be gifts for other people. The printers are an upgrade for our house but blue rays and game pack are gifts for other people,” said Robert Agee, first in line at Best Buy.

Some of the shoppers we spoke with said they plan to celebrate Thanksgiving after their sprees are over.

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