New Shops at Stonefield Ready for Holiday Rush - NBC29 WVIR Charlottesville, VA News, Sports and Weather

New Shops at Stonefield Ready for Holiday Rush

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While the holiday shopping season can be an exciting time for retailers, it comes with its share of pressure. Newcomers to the Shops at Stonefield are gearing up for the rush, but you'd be hard-pressed to find any signs of worry.

The stakes are pretty high this time of year because these next few weeks alone could mean boom or bust. But thanks to the location, the stores in the up-and-coming shopping center aren't concerned.

Altar'd State is one of the new kids on the block at the Shops at Stonefield, only open for two weeks. But it's setting the bar high for its first holiday shopping rush.

"We want it to be as busy as it can be, but what we've had so far has been really great,” said Brittney Christopher, assistant store manager at Altar’d State.

It shouldn't be a surprise that Stonefield means prime real estate for any retailer. It's new, it's different, and - thanks to the theater and restaurants - it draws big crowds. Newcomers are hoping to see a boom off the buzz.

"The excitement of it being so new and being something that people haven't seen before will help bring traffic through," Christopher said.

"We're in a very central location for town. We're at a crossroads, and with that also we've got a great group of shops in here that all work together," said Jeff Greendyk, fishing manager at Orvis.

Orvis has been at Stonefield for two and a half months and says the response has been so strong, it's had to up staffing ahead of December.

"We've already added another staff member on. It was something that was not in the plan but with how busy we've been we've brought in more people," Greendyk said.

For Altar'd State, a faith-based company, the shopping season is about supporting the community. Every Monday, 10 percent of sales support Charlottesville charities. And on certain items, sales support an orphanage in Haiti and efforts to build a school in Peru.

Altar'd State says it has also brought on extra staff, hiring three people just in time for the holiday rush.

Also this holiday, the Shops at Stonefield are teaming up with Snow’s Garden Center to create a “holiday forest.” Starting Friday at 5 p.m., families can pick out their favorite Christmas tree or other festive decorations while enjoying hot cider and roasting marshmallows around an outdoor fireplace.

The forest will stay open through Christmas.

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