Some University of Virginia students now have thousands of dollars for starting their own health-conscious businesses. Tuesday, Hearst and the UVA group OpenGrounds gave awards to the top business proposals.
The challenge was to come up with ideas that help people make healthier choices, in return for $15,000. The winners designed an app that scans barcodes on food to bring up health information.
“Some of the very best ideas can come from very, very young people. They're very digital. There's a real divide in healthcare between the digital world and the real world and we thought there might be an opportunity to merge the two and come up with some innovative thinking,” said Rich Malloch, president of Hearst Business Media.
Two runners up were offered paid summer internships at Hearst.