Central VA Red Cross Will Not Receive United Way Funding in 2013

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The American Red Cross chapter that serves Staunton, Waynesboro and Augusta County will not be receiving funds from the United Way of Greater Augusta.

After receiving funding the last two years, the Red Cross was not chosen to receive another $10,000 award. United Way of Greater Augusta CEO, Cynthia Pritchard, says the decision was made in May of this year, and the Red Cross was notified in June.

The Red Cross did not receive funding between 2007 and 2010. The Red Cross cites strategic differences for the loss of funding. The United Way says it came down to the need for long-term stability.

The Red Cross serves as first responders, often helping disaster victims with immediate needs of clothing, food and shelter in the short term. The United Way wanted to know that once the Red Cross aided a disaster victim, that their aid in turn contributed to helping the person in the long term. The Red Cross did not provide any data to the United Way to show whether ornot their aid allows for people to move in the right direction a year later.

The citizens who determine the funding awards opted not to continue funding the Red Cross in 2013 based on sustainability. The awards are determined on annual basis.

Red Cross managers say the non-profit does not receive state funding; itdepends on volunteers and the generosity of the public to continue offeringaid. The Red Cross wants those living in the Shenandoah Valley to know theycan donate directly to the Red Cross.

American Red Cross Press Release

November 13, 2013 — The American Red Cross has been a long-standing partner agency with United Way of Greater Augusta. This year, however, the United Way has decided that the Red Cross’s program does not align with their strategic initiatives. Consequently, the Central Virginia Chapter of the American Red Cross will not receive funding from the United Way.

The Red Cross has depended on the funding to support the delivery of disaster relief to individuals and families in Staunton, Waynesboro and Augusta County.

“Communities expect the Red Cross to provide high quality disaster and emergency preparedness services,” says Nick Rader, Executive Director of the Central Virginia Chapter. “Obviously, we are concerned about making up the revenue lost because of this cut but it will in no way affect the organization’s ability to provide essential Red Cross services in critical areas such as disaster response and readiness, community preparedness, volunteer recruitment, retention and training.”

The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the public to perform its mission. It receives no federal or state government support. On average, 91 cents of every dollar donated to the Red Cross is invested in humanitarian services or programs for those in need.

“This is a very generous community that has always supported our mission,” adds Rader, “and we’re confident they will continue with that support.”

People who would like to support the work of the American Red Cross can make a financial donation to the Central Virginia Chapter at www.redcross.org, by calling 1-800 REDCROSS or by mailing a gift to 1105 Rose Hill Drive, Charlottesville, VA 22903. For more information, please visit www.redcross.org/CentralVirginia.

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