Virginia Department of Alcoholic Beverage Control Press Release
Richmond, Va. – Virginia ABC will join other retailers by offering extended hours and discounted prices on Black Friday, the day after Thanksgiving and the traditional kickoff to the holiday shopping season.
All stores will offer 10 percent off any purchase totaling $50 or more (pretax) with lottery and gift cards excluded. The discount applies to regular sales and does not apply to licensee purchases.
“This is a unique opportunity for our retail customers to purchase quality items at reduced prices,” ABC Chairman J. Neal Insley said. “For individuals interested in trading up to more premium brands for themselves or as gifts, the discount will help offset the higher cost.”
No product will be excluded from the 10 percent discount. Shoppers spending the minimum $50 will receive the discount on everything from miniatures, which make great stocking stuffers, to top-shelf specialty items. During the holiday season, ABC stocks gift sets from a variety of vendors that offer shoppers additional gifting opportunities.
“ABC encourages Virginians to drink responsibly. As the holiday season approaches, we should be especially mindful of this,” Insley said.
Store hours will vary across the state with many opening early. Shoppers are encouraged to check with their local store for Black Friday hours.
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