City of Charlottesville Press Release
Charlottesville, VA (October 2, 2013) – The Charlottesville Albemarle Convention and Visitors Bureau (CACVB) is taking the lead in offering support to visitors coming to the Shenandoah National Park, unaware that the Park's operations are suspended until further notice due to the federal government shutdown.
The CACVB's Executive Director Kurt Burkhart rallied his colleagues from the Celebrate Shenandoah Group to provide a physical presence at the Rockfish (south) entrance of the Shenandoah National Park, offering touristic information and answering questions of travelers who come to the Park only to find it closed.
"In times such as these, it is of primary importance to offer assistance to visitors who have chosen to spend precious vacation time in Virginia," Mr. Burkhart said. "Now more than ever, visitors must know that we care and that we want them to have a great experience in our area, despite circumstances beyond our control."
In addition, the CACVB took this opportunity to get creative with its Facebook campaign. John Freeman, the Bureau's eMarketing Specialist, came up with a unique Facebook ad that reads "Enjoy Virginia Wine Month – Forget Washington Whine Month!"
This ad got an immediate reaction on the social media platform and helped to gain hundreds more fans for the "Experience Charlottesville" page in a manner of hours.
"Facebook, like all other social media channels, is about what is happening right now. The federal government shutdown is an inevitable topic at this time, which is why we chose to use it as a contrast to Virginia Wine Month, which is taking place in October for the 25th consecutive year this year."