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SOURCE Tanis Communications, Inc.
- Agency's work for Rigaku Raman wins 'Best Overall Web Design'
- Brings Tanis' 2013 Stevie award total to three
- Integrated communications program helps drive stronger Rigaku Raman brand awareness
SAN JOSE, Calif., Oct. 1, 2013 /PRNewswire/ -- Tanis Communications, Inc., a leading Silicon Valley marketing and communications services agency, announced today it has won the prestigious Gold Stevie® award for 'Best Overall Web Design – Advertising, Marketing and Public Relations' in the 11th Annual 2013 American Business Awards (ABAs). Tanis was recognized for the outstanding user interface (UI), user experience (UX) and design work it did while modernizing the website of Rigaku Raman Technologies, a leading global developer of innovative Raman spectroscopy devices. The web development and design work was complemented by follow-on PR programs that help drive traffic to the new and improved website and establishes Rigaku Raman as a leading provider of handheld Raman analyzers.
This gold award brings Tanis' total Stevie Awards to three in 2013; adding to its Gold award for 'Communications/PR Campaign of the Year – Marketing – Business-to-Business' for its work with Terracotta, and bronze for Communications Team of the Year on behalf of Oclaro. Also known as "the business world's own Oscar Awards," Stevie award winners were selected by more than 320 executives nationwide who participated in the judging process this year, from more than 3,200 entries submitted for the 2013 competition.
"To have our work recognized by the American Business Awards' judges is a tremendous honor," said Robin Vaitonis, executive vice president at Tanis Communications. "With Rigaku Raman, we wanted to create a web presence that matched the ingenuity and innovation of their technology and drive business results. By approaching the web project holistically, we were able to deliver messaging, content and design that brought Rigaku's story to life. And through the ongoing PR programs, we deliver an integrated approach to communications that helps Rigaku Raman meet its business objectives and raise its brand awareness."
Award-Winning Messaging, Content and Design
In 2012, Rigaku Raman engaged Tanis Communications to create an impactful web presence that resonated with the Rigaku's target customers and influencers. The goals of the website redesign were to create engaging content to improve lead generation, provide a compelling viewing experience for any device type and integrate the latest UI and UX techniques to streamline access to product information. By helping to articulate Rigaku Raman's story from the beginning, Tanis was able to cultivate a fresh creative identity, creating visually eye-catching web graphics and a user-friendly website leveraging the WordPress platform. The new Rigaku Raman website quickly engages visitors driving more interaction and lead generation.
Deploying an Integrated Communications Program to Drive Awareness
To complement these efforts, Tanis was also brought in to plan and implement an ongoing PR program that would build awareness for Rigaku Raman in its most important publications and drive increased traffic to the new and improved website. These PR programs, which included a comprehensive product launch and pursuit of ongoing editorial opportunities and contributed article placements, leveraged the new website and overall product and company messaging to generate substantial press coverage for Rigaku Raman, its products and its vision for the future.
"When we engaged with Tanis, our overall image on the web and in the media did not reflect the cutting edge technology that Rigaku Raman provides – and it did not convey our vision for the future, which is to provide innovative solutions that support the protection of public health and safety," said Alyssa Knightly, director of marketing for Rigaku Raman Technologies. "To fix this, Tanis was able to quickly assess our situation, develop powerful messaging and implement that messaging in a website that is not only informational, but also exciting and easy to navigate. With the new website and follow-on PR programs, we found ourselves getting top media placement and increased web traffic."
Details about The American Business Awards and the lists of Stevie Award winners who were announced are available at http://www.stevieawards.com/aba/.
About the Stevie® Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. A fifth program, the Asia-Pacific Stevie Awards, will debut later this year. Honoring organizations of all types and sizes and the people behind them, the Stevie's recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com and follow the Stevie Awards on Facebook,LinkedIn, Twitter, and YouTube.
About Tanis Communications
Approaching communications in a holistic fashion, award-winning Tanis Communications leverages its deep technology and business expertise to deliver fully integrated marketing and communications programs for a broad range of business-to-business high-technology clients. Based in San Jose, Calif., the company was established in 1997 and offers brand strategy, messaging and positioning, public relations, employee, marketing, financial and executive communications, as well as social, multimedia and strategic marketing services. With the extensive experience of the Tanis team as in-house communications experts, the firm has the unique ability to understand client objectives from an in-house point of view, and recommend and implement programs that are designed to achieve substantial business and brand results. For more information, visit www.taniscomm.com.
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