Virginia will pick a new governor November 5 - and will be snowed under with television ads from both sides between now and then.
The Washington Post has done an interesting breakdown of those ads and the money that pays for them. While the candidates are spending money on themselves, outside organizations are also chipping in millions. And a lot of that outside money is being used to attack the other side.
Of the thousands of television ads running all over the state, well over half of them so far have gone negative. In central Virginia, things are shaping up to be even more negative, making up more than 86 percent of ad spending. That shouldn't surprise anyone, because the truth about negative advertising is - it works.
But it's not just the campaigns shelling out, the Republican Governors Association and the Democratic Party of Virginia have already spent millions of dollars each. Interest groups are also putting up hundreds of thousands of dollars for their own smear ads.
This is the only real race of note in the country this year, and both parties likely see it as a sort of dress rehearsal for next year's congressional elections - and even the 2016 presidential election.
So you can expect more outside money, and more ads in the final stretch. With six weeks left before Election Day, ad spending in the race for governor is on track to shatter old records.
In 2009, Creigh Deeds and Bob McDonnell spent a collective $40 million. This year, Ken Cuccinelli and Terry McAuliffe have spent about $26 million.
Looking at past trends, analysts say this year's candidates could end up spending a combined $75 million by November 5, which would make this year's race the most expensive in Virginia history.