Charlottesville Belk to Host Cancer Awareness Events
September is Cancer Awareness Month at the Belk department store in Charlottesville. The store is hosting a series of events for cancer awareness, a cause that hits close to home for many of those involved in planning the events.
Two store associates have recently passed away from cancer, and there are a number of people at Belk still fighting the disease, including the store manager Jeffery Saylor who has been battling kidney cancer for the past year.
"Every day I'm more aware of people and the impact they make on my life. I'm a lot more appreciative and I live every moment to the fullest," he said.
One way he plans to do that is by hosting events in his store for Cancer Awareness Month. The events kick off on Saturday with "Light Up Charlottesville Pink," when Saylor will light up the outside of the building pink in honor of cancer awareness and support. The building will remain pink through the September 21.
Next Wednesday, September 18, Belk will host a "Fight for the Cure," bra sale benefiting the Susan G. Komen for the Cure foundation. For every woman fitted at the event, Belk and Wacoal bra company will each donate $2 to Susan G. Komen for the Cure. Wacoal will also donate $2 to Komen for every Wacoal bra or shape wear item or b. tempt'd bra purchased at the event.
Representatives from the University of Virginia Health System will also be on hand to promote breast self examinations and breast health awareness.
For the final event, Saylor and his team at Belk are teaming up with Amy Hart, the executive Director of Charlottesville nonprofit Big C New Me.
After successfully battling cancer herself, Hart still was left with a huge burden. "I have a big scar on my neck from thyroid cancer and surgery, multiple surgeries, and scars on my face from another secondary surgery," Hart said. "I struggled for four years just kind of hating what I saw in the mirror."
Hart has regained her confidence, and is now helping others."Big C New Me is all about image based programming to assist cancer survivors so that means anything to boost your self confidence, self esteem," she said.
On Saturday, September 21, Belk and Big C New Me will host the "Spectrum of Beauty" fall cosmetics trunk show. There will be speaker sessions in the morning and afternoon. The speakers include Hart and top makeup artists and executives from Estee Lauder, Lancôme, Clinique, Bobbi Brown, Chanel, Elizabeth Arden and Laura Mercier.
"You have the opportunity to ask questions about any skin concerns you have. You have the ability to sample products," Hart said. "And remember, these high-end companies are the companies that have the money to put into research and development to tackle our skin concerns as cancer survives."
You can make an online reservation for the trunk show online at the Big C New Me page. Each reservation confirms seating at a speaker session, as well as a personalized makeover and entry for raffle prizes. The first session is open to current cancer patients and survivors and their caregivers, and will focus on topics, products and techniques for those who have cancer or who are still fighting the disease.
"Cancer survives who have gone through surgery, we will have scaring. Radiation can leave scaring and redness, and just general low self-esteem," Hart said.
The afternoon is all about fall fashion trends. "What's really new in cosmetics? The hottest colors, the hottest trends, and all the greatest skin care that you need to look your best," said Saylor.
The afternoon session is open to anyone. Every attendee must reserve their space in advance due to limited seating. A $25 reservation fee holds your seat and personal makeover appointment slot at the line of your choice. $5 from every reservation goes to the Big C New Me as a donation, and everyone who attends will also get a $20 gift card to the store when they arrive at event. People can visit any cosmetic counter at Belk to reserve a space for the afternoon session.
"This event and events like this don't come very often where cosmetics companies and their executives and their educational executives and makeup artists reach out to small markets like Charlottesville," Hart said.
In the end, people should walk away with more confidence in their appearance.
"Sometimes we can barely tackle the thought of getting makeup on at all and getting out the door after having recovered from cancer treatment an event like this can certainly help motivate us," said Hart.
In addition to Spectrum of Beauty, on Saturday September 21, Belk will host the UVA digital mammography coach from 8 a.m. to 4 p.m. If appointments fill up on that day, reservations can also be made for September 20 and then the 18 as well. Women must pre-register by calling 434-243-4704. To register, you must meet certain requirements, like being 40 years of age or older, no history of breast health issues, not have had a mammogram within the past year and you must have a current relationship with a physician.
"Cancer has affected so many people in our community and in our store so it really matters very deeply to myself and my team that we show our support to such a great cause," said Saylor.
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