At the risk of being overwhelmed by 25,000 music fans, Nelson County's Lockn' music festival began Thursday afternoon with both concerns and opportunities. The festival comes with concerns about so many people - and opportunities to cash in on all that new business.
It's the first day of the Lockn' Festival and it's already gearing up to be a busy weekend.
Traffic has been backed up since about 10 a.m. and the line continues to get longer. State police are directing and monitoring traffic along Route 29 into the festival site.
Those headed to Lockn' are being asked to stay in the right lane and those who are just passing by are moving in the left lane. This much traffic is a rare sight in Nelson but concert-goers say it's worth the wait, and businesses don't mind the traffic either.
"There's traffic probably a mile or two ahead of us, probably a mile back, but it's expected man. It's going to be a great weekend," said Natalie Proctor, Lockn' attendee.
"It's going to be business for everybody, not just one person that's going to benefit. There's a lot of people that are going to benefit from this," said Fernando Iniesta of El Chilango Tacos.
There are some 25,000 concert-goers expected this weekend.
If you are planning on making it to the festival at some point it's important to plan for traffic - and if you want to completely avoid the area, the Virginia Department of Transportation is suggesting using Route 151 as an alternate route.