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Augusta Medical Organizations Plan Branding Strategy - NBC29 WVIR Charlottesville, VA News, Sports and Weather

Augusta Medical Organizations Plan Branding Strategy

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Augusta County medical organizations are looking to move forward with a branding strategy. They want to officially call the area along Route 636 a medical corridor and name it "Life Core." 

Monday, the Board of Supervisors discussed the initiative. Almost all members were supportive of the potential synergy, but several raised concerns about the plan's cost. 

The plan includes a project to connect Augusta Health to Woodrow Wilson Rehabilitation Center, so patients could then reach other medical offices along that stretch. 

The goal is to improve marketing and bring in more industry - but who is going to pay for it? Some supervisors believe the buck should be passed on completely to the health care organizations. 

"If this is sort of giving a blessing, I'm much more inclined to do that. But if we're going to be part of this process that concerns me. Because is this really the best use of taxpayer dollars?" said Augusta County Supervisor Marshall Pattie. 

Most supervisors agreed that branding that area is an effective tool, much like the research triangle brings up an automatic association with Raleigh, Durham and Chapel Hill in North Carolina. 

They plan to meet with the stakeholders in the near future to determine what support would be needed from local government. 

The board plans to pick up the issue on Wednesday night and then draft a resolution.

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