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Kroger Tops Grocery Sales Study in Charlottesville & Albemarle - NBC29 WVIR Charlottesville, VA News, Sports and Weather

Kroger Tops Grocery Sales Study in Charlottesville & Albemarle

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Market Study for Albemarle County.  Visit http://best-met.com/issue/food-world-2013-market-study-issue/ for the full county-by-county study. Market Study for Albemarle County. Visit http://best-met.com/issue/food-world-2013-market-study-issue/ for the full county-by-county study.

In the heated competition between grocery stores, an old name is still at the top of list.  The trade publication Food World lists Kroger as the leader in Charlottesville and Albemarle County.

Food World recently released its annual grocery market shares report. It breaks down sales and shares for stores in the mid-Atlantic market. NBC29 set out to see why some of us shop where we do.

People in Charlottesville and Albemarle County certainly have their favorites when it comes to where they grab their groceries.

"Harris Teeter at Barracks Road," said Susan Mobley.

"Food Lion," said Robert Winston. 

"Usually I shop at Kroger," said Gudrun Taubenberger. 

And their loyalties are linked to a variety of reasons.

"Great fresh produce, prices are wonderful, super double coupons.  Today I saved almost $80 in coupons and Harris Teeter specials," Mobley said. 

"It's close to home.  Prices are reasonable and convenience. Always need something," said Robert Winston.

"Cost is a big factor in my choices," Taubenberger said .

According to the 2013 Food World market study, Kroger comes out on top in the Charlottesville-Albemarle County area.  Harris Teeter, Food Lion, Giant, and Sam's Club round out the top five. The publication looked at 16 stores across the area from April 2012 to March 2013.

"Grocery stores look to serve rooftops, the market, and there's been a need for more services in other parts of the county - mainly the Crozet and of course Hollymead.  Those are growing areas in our county," said Susan Stimart, with Albemarle County Economic Development.

Kroger topped the charts with about $104.2 million in sales between its three stores in the area. That's almost double second-place Harris Teeter's total of $56.4 million. It also has three stores included in the study.  See the chart attached for the full rankings.

Kroger's spokesperson credits their success in the area to faster checkout, lower prices and more local products. The company's $2.65 million expansion at the Barracks Road store will also add 10 new jobs.

There are also some new names in the area that will add to the competition.

"There's been a lot of enthusiasm for the Fresh Market opening up as well as Trader Joe's," Stimart said. "Those have been two really terrific additions to the community.  And there's been an announcement for a Wegmans to come into the area and that of course has been something people have been asking for for a long time."

Food World has released these reports for 35 years.  Supermarkets must operate at least two stores and convenience stores must have at least 20 corporate units to be included in the study.

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