Two University of Virginia graduates are running a successful business by giving Mason jars a new purpose as cocktail shakers.
A few years ago, Eric Prum was mixing drinks in his UVA apartment with his roommate, Josh Williams, when they decided the Mason jars they used were perfect cocktail shakers. Now, both men are selling the jars at the Happy Cook and Williams Sonoma.
Prum and Williams reconfigured the Mason jars, moved to New York, and formed their own company called W&P. Prum collected $70,000 as seed money on the website Kickstarter and successfully marketed Williams Sonoma with the cocktail shaker jars.
This past holiday season they sold about 10,000 units in 10 days.
Prum attributes the product to his experience in Charlottesville.
"The whole take on the W&P product line is to take these vintage southern products - like a mason construction pack or a Mason jar - and create a functional industrial product out of it," said Prum.
The cocktail kit sells between $80 and $250. The jars and kits are flying off of the shelves for Father's Day this Sunday.
To learn more about the cocktail shakers click here.
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