Quantcast

UVA Graduates Create Mason Jar Cocktail Shaker - NBC29 WVIR Charlottesville, VA News, Sports and Weather

UVA Graduates Create Mason Jar Cocktail Shaker

Posted: Updated:
Mason jar cocktail shaker Mason jar cocktail shaker

Two University of Virginia graduates are running a successful business by giving Mason jars a new purpose as cocktail shakers.

A few years ago, Eric Prum was mixing drinks in his UVA apartment with his roommate, Josh Williams, when they decided the Mason jars they used were perfect cocktail shakers. Now, both men are selling the jars at the Happy Cook and Williams Sonoma.

Prum and Williams reconfigured the Mason jars, moved to New York, and formed their own company called W&P. Prum collected $70,000 as seed money on the website Kickstarter and successfully marketed Williams Sonoma with the cocktail shaker jars.

This past holiday season they sold about 10,000 units in 10 days.

Prum attributes the product to his experience in Charlottesville.

"The whole take on the W&P product line is to take these vintage southern products - like a mason construction pack or a Mason jar - and create a functional industrial product out of it," said Prum.

The cocktail kit sells between $80 and $250. The jars and kits are flying off of the shelves for Father's Day this Sunday.

To learn more about the cocktail shakers click here.

  • Sign Up for Email Alerts

    Sign up to receive NBC29 news and weather updates in your inbox daily.

    * denotes required fields



    Thank you for signing up! You will receive a confirmation email shortly.
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and WVIR. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.