Plow and Hearth celebrated Earth Day Monday with a new eco-friendly brand aimed at keeping the stuff we normally throw away out of the trash can.
Instead of taking lunch and sandwich bags to school or work and just tossing them when you're done, Plow and Hearth says the reusable line of bags and bottles offered at reuseit.com can save the earth and save you some cash.
Brand manager Allison Kinney said, "We have everything for a reusable sort of lifestyle. So you can find everything, like lunch boxes, you can find bags you can bring to the grocery store so you don't need to use plastic bags or paper bags."
Plow and Hearth President John Haydock says reuseit.com is part of an overall plan to reduce the company's footprint with disposable items.
"We thought Earth Day would be a great day to announce the acquisition of an eco-focused brand."
The rollout was one of many events Plow and Hearth held in celebration of Earth Day.
Employees learned about how to change trash to compost and enrolled to plant trees with the National Forest Foundation. Others rolled up their sleeves and got dirty for the community's benefit. One of the activities on Earth Day was planting potatoes, where employees were encouraged to plant potatoes that will later be harvested and given to local food groups.
Plow and Hearth is also inviting community members to join employees in a cleanup of the Rivanna River this Saturday. For more information call Madison Plow and Hearth at (540)948-2272.