February in one valley town means 28 days of love.
Twenty-eight stores in downtown Staunton are participating in Love, Downtown, a series of events and activities for patrons, with some of the money going to 26 different charities.
Love, Downtown's organizer says it's a way to celebrate everything locally owned downtown businesses do for the community.
"They're always giving prizes and things where people, the nonprofits choose your events, and free offers and they do fundraisers with them," said Julie Markowitz. "It's a great argument for choosing to shop at a locally owned business."
For a list of Love, Downtown stores, events and charities, click here.
Reported by Tara Todd.