'Save Vinegar Hill' Campaign Hoping to Keep Local Theater In Business
A community theater in Charlottesville is in danger of closing its doors if it can't stay current. Vinegar Hill theater is getting ready to go digital, and needs tens of thousands of dollars to do so.
The Save Vinegar Hill Campaign was launched in November, so the theater could raise funds to help convert their system to a digital format. They only have a couple of months left to get ready for the change.
Vinegar Hill is known for playing smaller, unique films. These movies are currently large 35-millimeter films, but they will soon be condensed to a digital hard drive.
The conversion will cost the theater close to $65,000. They are selling products and taking donations to help reach their goal.
"I feel like we'll pull through, you know, I really do. We have a very supportive base. The people of the community love us, love that we have fresh popcorn every day, that we have real butter, that we're all really nice, and we know a lot of customers on a first-name basis," said John Mingsley, employee at Vinegar Hill.
Vinegar Hill is currently playing "Chasing Ice," a documentary about National Geographic photographers taking time-lapse pictures of the melting ice caps.
The theater is also getting ready to sell advertising on their screen to make money for the conversion.
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