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Cyber Monday Success for Madison County Retailer - NBC29 WVIR Charlottesville, VA News, Sports and Weather

Cyber Monday Success for Madison County Retailer

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Monday marks the busiest shopping day of the season for online retailers.

Cyber Monday is a big business boom for Plow & Hearth, based in Madison County. The company has brought on more than 400 seasonal workers to get through the holidays, because it will do 40 percent of its business in the fourth quarter.

All hands were on deck inside the call center Monday.  The company's president says web sales are up 20 percent compared to last year.

Since last year, Plow & Hearth has implemented a number of changes including pumping more money into web media and increasing the bandwidth for the company's websites. There have been increases of 1,200 customers per second on some sites.

Plow & Hearth President John Haydock said, "This time last year, a couple of our sites during a few hours, we started to see some slowness. This year the consumer is able to get to the site, surf without any slowness."

Inside the warehouse, more crews were working to get the products packed up and shipped out. Tuesday, the company will ship 12,000 packages.

Haydock says they're cautiously optimistic about sales this year. Cyber Monday was Plow & Hearth's busiest day last year.

They will now be holding daily meetings to stay on top of how the numbers are going.

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