With consumers in the area expected to shell out millions this holiday shopping season, retailers hope the competition won't hurt their bottom line. Some retailers are worried they can't compete with the growing trend in electronics
Toys, games and stuffed animals still remain popular, but something else has taken kids' attention these days.
Ryan Harrison, executive team leader of logistics at Target, said, "Of course the electronics, video games are some of the big ticket items."
And that edge for electronics has some smaller retailers worried.
"It's not how much you get, and it's not a brand name it's what you're buying and how quality it is. I think a lot of shops on the mall feel the same," said Judit Szaloki, owner of La Libellule.
La Libellule toy store on the Charlottesville downtown mall has Legos, jewelry, travel games, and other toys the owner hopes parents will appreciate.
Szaloki said, "I find myself literally educating parents on how to just play with your child."
But some store owners say they still have other things to offer, even if it's not electronics.
"I'm confident that we have something that would fit just about anyone's needs," said Eric Murphy of Blue Ridge Eco Shop. "I have a great feeling about this holiday season, not just for sales but just in general."
The Charlottesville Regional Chamber of Commerce says at least 30 percent of the total retail sales for the year happen during the last four months of the year.
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