Whole Foods shoppers can donate to Red Cross Disaster Relief at the register.
The Charlottesville store on Hydraulic Road is encouraging customers to contribute at check out starting Sunday and continuing for at least two weeks.
Robert Becker, with the Charlottesville chapter of the Red Cross, said, "We have 60 trailer loads of food, cleaning supplies, the needs for the people that basically have nothing at this particular point. People that are in the shelters and getting fed three times a day, it's all to fund that portion of the operation."
Amy Browne, a Whole Foods shopper, said, "It's hard to make the time to actually do it, but they made it so convenient that it's actually here. And Whole Foods is making it very easy to do something that we've been wanting to do but haven't made the time to do."
More than 3,800 Red Cross workers are distributing food and supplies and providing medical services at a hundred shelters across the northeast.