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Social Psychologists Say Race Affects Attitudes on Election - NBC29 WVIR Charlottesville, VA News, Sports and Weather

Social Psychologists Say Race Affects Attitudes on Election

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Social psychologists at the University of Virginia say the decision of who you're voting for in November may not be all yours, and your unconscious attitudes toward race might be a factor. 

Social psychologists, political scientists, and students gathered at the university on Friday for a conference called "The Political Unconscious and the 2012 Election." 

Social psychologist Tony Greenwald used a test that demonstrates unconscious associations to show how racial preference can predict voter behavior.  He said that based off his research, "we will see a significant impact of racial attitudes on the election."

Greenwald says his research shows that the level of race preference for white candidates among white voters is enough to give President Barack Obama at least a 10 percent disadvantage in the 2012 election. 

Reported by Kristin Twiford

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