Carpe Doughnuts in Charlottesville saw an influx of customers Friday with people celebrating National Doughnut Day.
Carpe Doughnuts says they had an increased, steady flow of customers since opening the store at 8:00 Friday morning.
The Salvation Army coined the unofficial holiday in 1938 to commemorate the female volunteers who served doughnuts and coffee to soldiers during World War I. Carpe Doughnuts workers say they enjoyed the rush.
Matt Rohdie with Carpe Doughnut said, "We usually have a little bump in business people - we think everyday is Doughnut Day but it's not so you get a little national awareness."
Dunkin' Donuts is also celebrating the holiday, when you buy a beverage you get a free pastry on Friday.
