It's not easy for business owners to stay afloat in a tough economic climate, but after 25 years in operation, one Greene County business knows just what it takes to stay solid.
"If you make a truly great American product, people will come and purchase it and enjoy it in their homes," said business owner Alun Ward. Ward and his wife Norma have owned and operated Blue Ridge Pottery in Greene County for 25 years.
They celebrated the achievement with a ribbon cutting ceremony Saturday morning. To adapt to tough economic conditions, Ward says he's diversified the business over the years to continue growing. Today, he and his wife operate a thriving wedding venue and pottery.
Greene County Economic Development Director Tony Williams isn't surprised the business continues to succeed. "They're just smart business people. You know they're able to adapt to situations," he said.
According to Williams it's businesses like Blue Ridge Pottery that make the county unique. "It's not just a, purchasing a piece of pottery, but it's really something that they'll be able to have and cherish and pass on to family members," he said. "They are the backbone of the community really."
The success of the Ward's venture also shows how successful small businesses can be in the county.
"When you try to attract new businesses, those are the folks that are going to be able to talk on behalf of the county supporting them," Williams said.
However, Ward says his success can't be measured simply in dollars and cents. "If you're doing something that you truly love, and that truly makes your heart sing, then you'll succeed in it and people will want to come and purchase your work," he explained.
